This was a 2 ad Facebook campaign. That dramatically increased ad clicks for the client. The first 4 out of 5 to see the ad clicked on it right after the campaign launch.
They were written to people looking to start an online business. The audience is people who want to escape the 9 to 5. They are problem aware but not solution aware. They know there are tons of solutions but are looking for one that will work.
These examples are screen shots after the client changed (to test) the headline. This had no effect on the campaign.